Our Digital Innovation Whitepaper provides an overview of the mapping of a Digital Innovation Process for Services, based on Scientific Literature and Expert Interviews.
Due to the challenges arising from changes in technology and customer behavior, companies are asked to constantly innovate. In this regard, servitization or service innovation has appeared as a successful way for many companies to overcome the dead-end road of competition. As companies focus more and more on developing services, service innovation has started to gain increasing attention also in research causing the traditional product innovation view to shift towards a multidimensional service innovation view.
However, the development and designing of new services is still little researched and not a lot is known about the process. The knowledge and understanding about how digital technologies are being strategically used during the process of service innovation is even more limited.
Thus, the goal of our Research Whitepaper and Audit is clear: to shine light on the service innovation process and to focus on how and which digital tools can facilitate the innovation process.
Research Methodology
We created a literature review on innovation processes and established our own literature-based digital innovation process model for services
We then carried out expert interviews and surveys to validate the process model
We mapped currently available digital tools on the market to our innovation process model and built a digital tools platform
You can read and download our whitepaper.
You can also read and download the full Audit
Innovating Digitally Whitepaper (EN) by Innovating Digitally Consortium is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Innovating Digitally Audit by Innovating Digitally Consortium is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.