Our Digital Innovation Whitepaper provides an overview of the mapping of a Digital Innovation Process for Services, based on Scientific Literature and Expert Interviews.
Due to the challenges arising from changes in technology and customer behavior, companies are asked to constantly innovate. In this regard, servitization or service innovation has appeared as a successful way for many companies to overcome the dead-end road of competition. As companies focus more and more on developing services, service innovation has started to gain increasing attention also in research causing the traditional product innovation view to shift towards a multidimensional service innovation view.
However, the development and designing of new services is still little researched and not a lot is known about the process. The knowledge and understanding about how digital technologies are being strategically used during the process of service innovation is even more limited.
Thus, the goal of our Research Whitepaper and Audit is clear: to shine light on the service innovation process and to focus on how and which digital tools can facilitate the innovation process.